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Customer & Marketing Analytics

A skill group in Data, AI & Analytics › Applied Analytics & Decision Intelligence: 70 skills, 62 of them carrying a SynapseScope Skill Rating, named in 28,208 open US roles at the latest reading.

SkillOrganisation ratingOpen rolesMedian salary
Usage AnalyticsInvest6,371$182,500
MixpanelInvest2,167$162,500
Website AnalyticsMaintain1,793$72,500
Heatmap AnalysisMaintain1,767$107,500
Artificial Intelligence in MarketingInvest1,704$162,500
Behavioral AnalyticsInvest1,125$152,500
HotjarInvest1,120$107,500
AIPowered PersonalizationInvest1,054$167,500
Cohort AnalysisInvest1,024$157,500
Content Performance AnalysisMaintain998$92,500
Funnel AnalysisInvest862$172,500
Recommendation enginesInvest848$202,500
Marketing Mix ModelingInvest721$162,500
Cross-Sell/Up-Sell ModelsInvest520$157,500
E-commerce AnalyticsInvest477$87,500
Site AnalyticsMaintain458$107,500
Audience MeasurementMaintain444$112,500
Patient InsightsInvest423$167,500
Propensity ModelingInvest423$182,500
User Behavior AnalysisInvest407$122,500
Customer Data Activation and Reverse ETLInvest363$167,500
Customer Data Platforms (CDPs)Invest361$157,500
Churn PredictionInvest322$177,500
Churn Rate AnalysisInvest268$152,500
Mobile AnalyticsInvest246$162,500
Future Information Research Management ConfirmitMonitor196$127,500
User Session TrackingInvest184$127,500
WebTrends AnalyticsMigrate181$107,500
App AnalyticsMaintain176$117,500
Heatmap Tools (Hotjar Crazy Egg)Maintain172$102,500
Retention AnalysisInvest150$162,500
Contextual Bandit OptimizationInvest148$207,500
HeapInvest145$152,500
User Feedback AnalysisNot rated117$157,500
Technographic SegmentationInvest81$132,500
AI for Market Basket AnalysisInvest59$82,500
User ProfilingMaintain53$197,500
Consumer SpendingNot rated38$167,500
Machine Learning for MarketingInvest33$167,500
Retail Media Network AnalyticsInvest32$182,500
Web Traffic AnalysisMaintain31
AI for Customer Retention AnalyticsInvest25
QuestionProMaintain21$87,500
Customer Sentiment AnalysisInvest20
Data-driven satisfactionMaintain14
RFM AnalysisMaintain14
Adaptive Choice-Based ConjointMaintain13
Mobile Analytics IntegrationInvest11
Best-Worst ScalingInvest7
Prompt Analytics and Conversation MiningInvest5
Data Clean Room AnalyticsInvest3
MaxDiff AnalysisMaintain3
Predictive Customer AnalyticsInvest3
Reclaim.aiMonitor2
Yandex MetricaMonitor2
Loyalty AnalysisInvest1
Privacy-Centric Marketing MeasurementInvest1
Sawtooth SSI WebMonitor1
A/B Test Platform Design and Experiment AnalysisInvest
Experian Retention TriggersMaintain
FlurryMigrate
GMI NET-MRMonitor
Generative Audience and Creative OptimizationInvest
Magnify Predictive Targeting SystemNot rated
QPSMR Limited (CATI)Monitor
QPSMR Limited InputNot rated
QPSMR Limited InsightNot rated
QPSMR Limited ReflectNot rated
SDA SurveyNot rated
Sentient Online MarketPriceNot rated

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