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Ad Creative & Concept Development
A skill group in Sales, Marketing & Customer › Content, Creative & Advertising Production: 13 skills, 9 of them carrying a SynapseScope Skill Rating, named in 32,537 open US roles at the latest reading.
| Skill | Organisation rating | Open roles | Median salary |
|---|---|---|---|
| Creative Direction | Not rated | 14,130 | $112,500 |
| Creative Services | Not rated | 6,633 | $82,500 |
| Creative Briefing | Not rated | 6,065 | $92,500 |
| Data-Informed Creative Testing and Iteration | Invest | 3,185 | $122,500 |
| Ad Creative Development | Monitor | 1,288 | $82,500 |
| Creator Collaboration and UGC-Style Ad Production | Invest | 502 | $107,500 |
| Creative Brief Development | Maintain | 317 | $117,500 |
| Retail Media Network Creative Production | Invest | 301 | $142,500 |
| AI Creative Workflow Orchestration | Invest | 52 | $122,500 |
| Google Web Designer | Migrate | 41 | $67,500 |
| Banner Ad Design | Migrate | 12 | — |
| Advocacy Advertising | Not rated | 11 | — |
| Generative AI Image Prompt Engineering | Invest | — | — |
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